Reference is an independent creative studio run like a band and built for work that sets the benchmark.
Say hello to Reference.
Reference is an independent creative studio run like a band and built for work that sets the benchmark.
Small. Tight. Experienced. Hands-on from start to finish. No passengers. Everyone plays. No one's just holding a tambourine.
Because we're run like a band. The same people thinking it, making it, and delivering it. No layers. No delays.
Strategy to concept to execution. We stay on it the whole way. Because the best work falls apart the moment it's handed over.
We bring in the right people when required. People we trust, we've worked with. Not whoever's free on Tuesday.
Brands, agencies, production houses, directors. The ones who give a shit about the work. They come back for a reason.
Every great idea starts with a reference. You see it and think “Fuck I wish I’d done that”
That kind of work is an unfair advantage. But there’s a magic to making it happen.
Somewhere along the way, we lost it.
Budgets shrank.
Big names faded.
It needs better.
Turns out the world doesn’t need bigger. It needs better.
Wembley Stadium.
August 2nd, 2025.
Oasis back on stage.
Two brothers. Loud. Raw.
That's how great work happens.
Close to the people making it.
Hands-on. Backing instinct.
No committee killing it.
So we started Reference. Together.
To take back control.
Like a band.
Started in branding, shaping high-end automotive and real estate work. Taste built early, learnt from people who now run some of the best agencies in the region.
Got in early when social and digital were still the wild west. Launched the first sites, accounts and games for the biggest brands. Helped build Digital Republic. Dentsu came knocking.
Spent most of our careers at Leo Burnett, BBDO, Publicis and AKQA. Worked on the biggest brands under serious pressure. Mad. Intense. Great fun.
Crossed over. Built in-house creative teams. Got closer to the business than most creatives ever will. That's where it clicked. Pretty is easy. Moving the needle isn't.
We've worked with the biggest brands, the smallest ones, and launched plenty from scratch. Along the way, we've made great work and some that taught us the hard way.
We've crafted treatments for some of the biggest directors in the region and picked up awards from Lynx to Effies to Cannes. But what we love most is using creativity and entertainment to help brands win and grow. That's what we've been doing for a long time.
No layers. No dilution. No endless rounds of "feedback". We stay close to the work. We make the calls. We keep it creative and actually entertaining. That's the bar. We bring in the right people when needed, people we trust. That's how the work stays good.
From strategy to concept to execution, production and delivery. We take it all the way. From first thought to final frame. No drop in standards. No shortcuts.
That's when it becomes the benchmark.
We’re not here to follow the reference. We’re here to be it.