Wembley Stadium.
August 2nd, 2025.
Oasis back on stage.
Two brothers. Loud. Raw.
That's how great work happens.
Close to the people making it.
Hands-on. Backing instinct.
No committee killing it.
So we started Reference. Together.
To take back control.
Like a band.
Started in branding, shaping high-end automotive and real estate work. Taste built early, learnt from people who now run some of the best agencies in the region.
Got in early when social and digital were still the wild west. Launched the first sites, accounts and games for the biggest brands. Helped build Digital Republic. Dentsu came knocking.
Spent most of our careers at Leo Burnett, BBDO, Publicis and AKQA. Worked on the biggest brands under serious pressure. Mad. Intense. Great fun.
Crossed over. Built in-house creative teams. Got closer to the business than most creatives ever will. That's where it clicked. Pretty is easy. Moving the needle isn't.
We've worked with the biggest brands, the smallest ones, and launched plenty from scratch. Along the way, we've made great work and some that taught us the hard way.
We've crafted treatments for some of the biggest directors in the region and picked up awards from Lynx to Effies to Cannes. But what we love most is using creativity and entertainment to help brands win and grow. That's what we've been doing for a long time.
No layers. No dilution. No endless rounds of "feedback". We stay close to the work. We make the calls. We keep it creative and actually entertaining. That's the bar. We bring in the right people when needed, people we trust. That's how the work stays good.
From strategy to concept to execution, production and delivery. We take it all the way. From first thought to final frame. No drop in standards. No shortcuts.
That's when it becomes the benchmark.